Message to engagement folks: Be better.

  • “Open immediately - Time sensitive material!”
  • “Important information - Action may be required”

I fantasize about putting the people who bombard me with crap like the above through a similar hell. When you’re rich, you can probably pay someone else to filter through all the noise for you. “My time and attention are valuable. If yours was, you could pay someone to filter it for you too.”

Only our time, attention, and meta data are valuable or these folks wouldn’t be paying money to get it.